IHOP, the brand formerly known as the International House of Pancakes, generated a lot of buzz with its announcement that it was changing its name to IHOb. It turned out to be a publicity stunt, yet amidst all the noise, there are lessons to be learned about branding and the need for reinvention.
IHOP, the brand formerly known as the International House of Pancakes, generated a lot of buzz with its announcement that it was changing its name to IHOb. It turned out to be a publicity stunt, yet amidst all the noise, there are lessons to be learned about branding and the need for reinvention.
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